Number of Users on the Rise 1 Year After Launching New Food Bank Mobile App
Just over a year ago, you may recall the release of our new Food Bank app that was designed specifically to reach families who may need food assistance through their mobile phones since many low-income families do not have access to a computer at home. So how are we doing?
Since the launch of the mobile app, we have continued to see steady growth with now just over a thousand active users who are able to receive weekly notifications for food distributions in their communities. The growth comes as a direct result of investing in promoting the app at the most critical distribution points for our food clients.
Over the last year, your Food Bank continued to promote the app via our social media channels as our followers can tag others about important food distributions or news and events. We also implemented a QR code for the app in some of our most visible channels.
The easily scanned code is now part of our truck wraps which are seen all over town both on the road and at food distribution sites. The code is also part of new signage that is visible to cars while they are in line at our food distributions as well as on promotional flyer pieces that are inserted into the food boxes delivered to our front-line member agencies.
“Early on we recognized the importance of being able to reach people who are in need but don’t know where to turn for help,” said Mike Manning, President and CEO of the Greater Baton Rouge Food Bank. “This new app is really paving the way to connecting those families and individuals to a timely source for the mobile distributions closest to them. We will continue to find innovative ways to get that message out so that our neighbors are able to get the resources they need.”
One of the goals for 2023 will be to get the 100+ member agencies across our 11 parishes more involved in educating their food clients on the new app. This will ensure they have more timely information on pantry services and special farm fresh distributions where they can source nutritious food items.
The app is not limited to serving just those in need of food. It is also designed for the supporters of the Food Bank including our donors and volunteers. The app provides quick and easy access to details on upcoming Food Bank events, learning about our programs, donating funds, and registering for a volunteer shift.
The Food Bank mobile app is made possible through the generosity of b1BANK and their commitment to helping us fight hunger across our community.