What is Groceries on the Geaux?
Families and seniors throughout the Greater Baton Rouge Food Bank’s 11-parish service area will soon have more reliable access to fresh, nutritious food thanks to the new Groceries on the Geaux Mobile Market, launching summer 2026. Designed to bring healthy food options directly into neighborhoods, Groceries on the Geaux is made possible through a $1.797 million charitable gift from Blue Point Number One, LLC, covering the purchase of the delivery vehicle and three years of operating costs.
“Every household deserves reliable access to healthy, affordable food close to home,” said Liz Pfifer, President and CEO of the Greater Baton Rouge Food Bank. “Groceries on the Geaux Mobile Market is an innovative way to expand access to healthy foods while honoring dignity and choice. We are grateful to CF Industries, JERA, and Mitsui & Co., Ltd. for their partnership and dedication to fund this important service to help ensure long-term access to food for communities across our region.”
What will the mobile market offer?
The grocery-style mobile market will provide an opportunity for shoppers to purchase fresh produce, proteins, and shelf-stable goods at affordable prices, and in some cases at no cost. By traveling directly to communities in need, Groceries on the Geaux will provide a familiar, store-like shopping experience that makes access to food easier for families, seniors and individuals without reliable transportation, limited mobility, or nearby grocery options.
Where will Groceries on the Geaux operate?
Groceries on the Geaux will operate throughout the Food Bank’s 11-parish service area, making regular stops on the west bank of Ascension Parish, where CF Industries and its partners are investing $3.7B to construct the Blue Point Complex as well as where CF Industries’ Donaldsonville Complex is located.
For additional information, please contact Kyra Muse, Nutrition Services Manager at (225) 359-9940 or kyra@brfoodbank.org.