Associated Grocers and Baton Rouge Coca-Cola teamed up with the Greater Baton Rouge Food Bank to help feed families over the holiday season through the Red Bags Holiday Food Drive.

From November 22, 2021 to December 25, 2021, participating grocery stores offered red, pre-packed Coca-Cola bags filled with non-perishable food that could be purchased for $10 at checkout. Purchased bags were picked up by the Greater Baton Rouge Food Bank to be distributed to families experiencing food insecurity throughout the Food Bank’s 11-parish service area in an effort to fight hunger in the community.

With your support, the campaign was able to raise just over $100,000 which will provide the equivalent of more than 300,000 meals. Thank you to all those who purchased a red bag in support of the Greater Baton Rouge Food Bank.

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