This week, Walmart launched the Fight Hunger. Spark Change. campaign, a nationwide initiative calling on the public to take action in the fight against hunger. Feeding America, the Greater Baton Rouge Food Bank and other Feeding America member food banks across the country stand to benefit from up to $3 million in potential Walmart donations based on participation in the #WeSparkChange social media challenge. In addition, Walmart’s suppliers aim to donate enough to help Feeding America secure the equivalent of 75 million meals on behalf of the Greater Baton Rouge Food Bank and other member food banks. Additionally, Walmart customers can make a donation to the Greater Baton Rouge Food Bank at the register during checkout.  The campaign runs from April 6 through May 3, 2015.

The Fight Hunger. Spark Change. campaign comes at a critical time, with one in six people in America struggling with hunger at some point during the year, according to the USDA. In addition, many food banks are facing the time of year known as the “spring hunger gap” when the food supply they rely on to help feed local families is often at its lowest level. Hunger is a nationwide problem with local implications in every community across the United States. In the Greater Baton Rouge Food Bank’s 11 parish service area, more than 125,000 people are struggling with hunger.

To raise awareness and help provide meals to those in need, Walmart and six of its national suppliers — Campbell’s, ConAgra Foods, General Mills, Kellogg Company, Kraft, and Unilever — are calling on customers to take action in store and online to generate support for Feeding America and its nationwide network of 200 food banks.

“At Walmart, we believe every family should have access to affordable, nutritious and sustainably grown food, but this is not the reality for millions of Americans. An extraordinary 49 million Americans struggle with hunger and don’t know where their next meal will come from at some point during the year,” said Kathleen McLaughlin, president of the Walmart Foundation and senior vice president of Walmart sustainability. “This spring, we’re making it easy for our customers to give back to those in need in their local community by taking simple actions in store or sharing photos online. With the support of our customers and partnerships with our suppliers and Feeding America, the nation’s leading organization dedicated to fighting domestic hunger through a network of member food banks, we can make a real difference for families facing hunger across the U.S.”

From April 6 through May 3, people can fight hunger and spark change in three ways:

1. #WeSparkChange Challenge:  People can take a picture of six friends who share their commitment to fight hunger, representing the one in six people who face food insecurity in the U.S. Then, post the picture on Facebook, Instagram or Twitter as a public post with the hashtag #WeSparkChange. For each public post connected to the hashtag #WeSparkChange, Walmart will donate $10, up to a maximum donation of $1.5 million, to Feeding America on behalf of its member food banks. To help generate more donations, customers can post multiple pictures, tagging friends and challenging them to take their own photo within 48 hours.

To kick-off the challenge, Walmart will make an initial donation of $1.5 million to Feeding America, with the goal of reaching a total donation of $3 million based on the public’s participation.

2. Participating Products: Walmart customers can purchase one of 240 participating products in Walmart stores nationwide and the supplier will make a donation to help Feeding America secure a meal on behalf of a local food bank. For every item purchased, Feeding America will help secure one meal on behalf of the local member food bank in that area.

3. Donations at the Register: For the first time, Walmart customers can make a donation on behalf of their local Feeding America food bank at the register during checkout.

This is Walmart’s 10th year partnering with Feeding America nationally to fight against hunger and the 2nd annual Fight Hunger. Spark Change. campaign.

To learn more about the campaign, visit www.walmart.com/fighthunger.